Selling gold to a jeweler

Jeweler or specialist gold buyer?

A specialist gold buyer pays for the metal content, typically 70-90% of the theoretical melt value, and usually pays quickly. A jeweler often pays 60-85% on melt value, but may value a piece as an object — brand, vintage design, certified stones — and pay more for it.

If your item has no design or brand value beyond its gold content, a specialist buyer is usually the better route; if it's a recognizable brand or antique piece, a jeweler or specialist reseller may offer more.

5 steps to get a better offer

Start from today's price per gram for your purity — knowing the number before you walk in is the single most effective negotiating tool. Weigh your pieces yourself on a digital scale, excluding stones and any non-gold parts.

Check the hallmark (750 for 18K, 585 for 14K, 375 for 9K) so you know which multiplier applies, then ask each buyer what percentage of the theoretical value their offer represents. Get at least three quotes before accepting — the gap between the first and third offer is often 10-15% on the exact same weight.

Frequently asked questions

Is it better to sell gold to a jeweler or a gold buyer?

A specialist gold buyer usually pays a few percentage points more on pure metal value because it operates on volume. A jeweler can be worth trying if the piece has value as an object — a signed design, vintage craftsmanship, or certified stones.

How much does a jeweler pay for used gold?

Typically between 60% and 85% of the theoretical melt value. Anything below 60% is a low offer — get two or three more quotes before accepting.

What do I need to sell gold to a jeweler?

A valid photo ID is standard, and in most countries the dealer is required to log the transaction and pay by traceable means above certain thresholds. Requirements vary by country, so check local rules.

Do jewelers pay for stones and diamonds too?

Usually not, unless they're certified — uncertified stones are typically excluded from the weight and value calculation. Have the gold weighed separately and avoid selling certified stones at scrap metal prices.

Can I negotiate the price?

Yes. Walking in already knowing today's gold price and your item's exact weight is the most effective way to raise the offer — show your own calculation and ask what percentage the dealer is applying.